BEHIND THE JEWELS
Prerna is originally from Jaipur (India) – the land of royalty, gemstones and traditional jewellery. She was raised in Hong Kong and belongs to a family of gemstone and diamond dealers. Since she was young, she has seen gemstones from over the world and learned of the trade from daily dinner-table conversations.
After working with UBS in Hong Kong upon graduation, Prerna decided to explore the potential of her family business. She studied Gemology and Jewelry Design from GIA, and realized she had a natural talent for trends and designs.
With continuous market exposure since a young age, Prerna was able to create fresh designs with a keen eye for quality, craftsmanship and value. She was able to express what she thought the market was missing through her designs. She introduced a new dimension to the family business, and established her business as a young entrepreneur.
Prerna now creates pieces for her own line, Shloka Jewels.